Its not just about the money is not just for major gift officers these principles of wholly donor focused thinking and retention based fundraising have been the foundation of my trainings and membership program for the past four years these are the principles to take your organization and donors confidently and joyfully into the future. Its not just the money 2 o the likelihood of being unemployed is 22 times lower o the likelihood of being out of the labor force neither employed nor unemployed is 74 percent less o age at retirement is higher the probability of being retired between the ages 62 through 69 is about 25 percent lower. It can also turn a struggling organization thats failing to connect with donors because theyve made the whole conversation just about money which is not motivating for donors of any amount if you have either of these problems and we all do to some level read its not just about the money right away. Its not just about the money by richard perry and jeff schreifels fundraising is about money but if you think its just about the money youll struggle as a fundraiser thats the most important takeaway of this new book on major donor fundraising which you may have noticed is a truth that transcends major donor fundraising and thats why you should read this book no matter what areas . Just because you have enough money in the bank or a fat pension does not mean that youre ready to retire you need to be psychologically and emotionally ready for the changes in retirement its common for those in a workaday environment to think about what it would be like to be able to slow down but many people who have the opportunity
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